Insource or outsource? If you’re wondering whether you should outsource your content marketing, here are all the reasons the answer is yes. Content marketing is a huge part of a company’s marketing effort. It takes talent, time, and experience to create consistent, high quality content and many businesses find it difficult to do so in …
In a new poll out this week, nearly 70 per cent of Canadian hiring professionals say that screening a candidate’s social media profiles is a must. While they may choose not to hire you if they find you’ve posted content they consider objectionable, you could also be ruled out of contention if they cannot find …
Your online presence can make or break your candidacy Read More »
Want to optimize your social media strategy and reach a larger audience of fans and followers – potentially customers? There are content management systems that will automatically post your content to your social media accounts as soon as you publish it. It’s convenient, it’s streamlined, it’s lazy marketing. Automatically broadcasting your updates ignores the first …
The best time to share content on various social media platforms Read More »
Getting featured in the media will help you boost brand awareness. Follow these tips and strategies on how to get media coverage for your business. If you want to be successful as a company – or even as a personal brand – one thing that will help you reach your goals is being featured in …
How you look and what you wear are deliberate choices you make about how you present yourself to the world. These choices can affect not only how others perceive you, but also how you think and act. I’ve been thinking about this since I got home. I was in the grocery store, picking up the …
Of course, you should judge a book by its cover. That’s what covers are for. Read More »
When I moved into a new house just over a year ago, I changed internet service providers. Because I was signing on as a new customer, they offered me a reduced price, limited time offer. It was a great deal. Too good to last, of course. Cut to a year later, and I got the …
Proof that the cable companies think that most of us are lazy morons Read More »
I was writing an email campaign for a client to introduce their company and services to an audience that fit their target demographic. It was an interesting, challenging project. My contact at the company loved the first drafts, but as always happens, they had to be run up the food chain for approval from her …
You want what now? Content creation and client feedback Read More »