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Writer. Editor. Content strategist, Peter has worked on the Web for fifteen years from leading the Canadian content strategy of Monster.ca to delivering the country its daily breaking news and features as the homepage editor of both the Sympatico / MSN portal and Yahoo! Canada. Editor-in-Chief of Workopolis.com from 2009-2016. Co-founder of Yackler. He writes and speaks frequently on career, technology, education, and recruitment issues as well as on trends and changes in the Canadian job market.

How to apply the most important rule of advertising copy writing to your resume

So you’ve looked up the latest positive buzzwords to describe yourself and your work ethic…

Two marketing professionals talk content strategy and compare notes

Stephanie McGrath, Director of Content Strategy for National Public Relations asked me how the Yackler…

Praise for the Yackler team’s content marketing work at Workopolis from The Social Times

Influential social media writer and journalist Amanda Cosco profiled our strategy for generating traffic, engagement,…

The single most important rule of content marketing

I have been doing content marketing for fifteen years now. That is for longer than…

The hidden meanings behind common job interview questions

I was being interviewed yesterday for an article about handling tough job interview questions. I…

The biggest mistake in content marketing

Editors new to content marketing too often see themselves in an adversarial relationship with the…