The Yackler Blog

How to apply the most important rule of advertising copy writing to your resume

So you’ve looked up the latest positive buzzwords to describe yourself and your work ethic…

How to become a writer

A couple of weeks ago I received a message on LinkedIn asking for some tips…

Six content marketing best practices

Content marketing is now a necessity. If you’re not doing it already, start now. People…

Two marketing professionals talk content strategy and compare notes

Stephanie McGrath, Director of Content Strategy for National Public Relations asked me how the Yackler…

Praise for the Yackler team’s content marketing work at Workopolis from The Social Times

Influential social media writer and journalist Amanda Cosco profiled our strategy for generating traffic, engagement,…

The single most important rule of content marketing

I have been doing content marketing for fifteen years now. That is for longer than…

The hidden meanings behind common job interview questions

I was being interviewed yesterday for an article about handling tough job interview questions. I…

The biggest mistake in content marketing

Editors new to content marketing too often see themselves in an adversarial relationship with the…